Cookie Policy
Learn how Excelra uses cookies and similar technologies to improve your experience, analyse site performance and personalise content, and how you can manage your preferences.
Effective date: September 15, 2025
Last updated : December 23, 2025
What are Cookies?
This Cookie Policy explains what Cookies are, how we use them, the types of Cookies we use (i.e., the information we collect using Cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. We also use similar technologies such as web storage or pixels to store information (together “Cookies“). These Cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use Cookies?
Like most online services, our website uses both first-party and third-party Cookies for various purposes. First-party Cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party Cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of Cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cfuvid | Session | Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services. |
| li_gc | 6 months | This cookie remembers your consent choices so we don’t show or place non-essential LinkedIn cookies unless you’ve allowed them. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
| cookieyes-consent | 1 year | This cookie sets by CookieYes to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about site visitors. |
| csrftoken | 1 year | This cookie is associated with the Django web development platform for Python. It is used to help protect the website against Cross-Site Request Forgery attacks. |
| cookietest | Session | This cookie is typically used to determine whether the user's browser accepts cookies, essential for website functionality and user experience. |
| AUTH_ID_TOKEN | Session | Description is currently not available. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| __sharethis_cookie_test__ | Session | ShareThis sets this cookie to track which pages are being shared and by whom. |
| lidc | 1 day 1 minute | LinkedIn sets this cookie to facilitate data center selection. |
| __Secure-ROLLOUT_TOKEN | 6 months | This cookie is used by YouTube to manage secure video playback and service rollouts. |
| __Secure-YEC | Past | This cookie is used by YouTube for managing user consent and video playback security. |
| VISITOR_INFO1_LIVE | 6 months | A cookie set by YouTube to measure bandwidth and determine whether the user gets the new or old player interface. |
| __Secure-YNID | 6 months | Google cookie used to protect user security and prevent fraud, especially during the login process. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, and traffic source.
| Cookie | Duration | Description |
|---|---|---|
| _lfa_test_cookie_stored | Less than a minute | This cookie is used to test whether the browser supports cookies for Leadfeeder tracking. |
| _zitok | 1 year | This cookie stores unique identifiers for tracking user interactions with the website, typically for analytics or CRM integration (e.g., Zoho). |
| _lfa | 1 year | This cookie is set by Leadfeeder to identify the IP address of devices visiting the website, helping retarget multiple users routing from the same IP address. |
| __hssrc | Session | HubSpot sets this cookie whenever it changes the session cookie. A value of 1 indicates that the user has restarted the browser. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions and determine whether it should increment the session number and timestamps in the __hstc cookie. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session, and campaign data and track site usage. It stores an anonymous identifier to recognize unique visitors. |
| _clck | 1 year | Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings for the website, linking subsequent interactions to the same user. |
| prism_* | 1 month | ActiveCampaign sets this cookie to track and store interactions. |
| __hstc | 6 months | HubSpot sets this main tracking cookie to store the domain, initial visit, last visit, current visit, and session number. |
| hubspotutk | 6 months | HubSpot sets this cookie to track visitors. It is passed to HubSpot on form submission and used when deduplicating contacts. |
| _clsk | 1 day | Microsoft Clarity sets this cookie to store and consolidate a user's page views into a single session recording. |
| YSC | Session | YouTube sets this cookie to track views of embedded videos. |
| ip | 7 days | Description is currently not available. |
| _hjSessionUser_* | 1 year | Hotjar sets this cookie to ensure data from subsequent visits is attributed to the same unique user ID. |
| _hjSession_* | 1 hour | Hotjar sets this cookie to associate user activity with a session. |
| _hjTLDTest | Session | Hotjar uses this cookie to determine the most generic cookie path that should be used for the website hostname. |
| mp_*_mixpanel | 1 year | Mixpanel sets this cookie to determine how users use the website and help improve the user experience. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages they visited previously and to analyse the effectiveness of ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| _gcl_au | 3 months | Google Tag Manager sets this cookie to experiment with advertisement efficiency across websites using its services. |
| guest_id_marketing | 1 year 1 month 4 days | Twitter sets this cookie to identify and track website visitors. |
| guest_id_ads | 1 year 1 month 4 days | Twitter sets this cookie to identify and track website visitors for advertising purposes. |
| personalization_id | 1 year 1 month 4 days | Twitter sets this cookie to integrate social media features and track how users interact with the website. |
| guest_id | 1 year 1 month 4 days | Twitter sets this cookie to identify visitors, recognize signed-in users, and collect advertising preference data. |
| muc_ads | 1 year 1 month 4 days | Twitter sets this cookie to collect user behaviour and interaction data to optimize advertising. |
| bcookie | 1 year | LinkedIn sets this cookie through LinkedIn share buttons and advertising tags to recognize browser IDs. |
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
| test_cookie | 16 minutes | DoubleClick sets this cookie to determine whether the user's browser supports cookies. |
| IDE | 1 year 24 days 1 minute | Google DoubleClick sets this cookie to understand website usage and deliver relevant advertisements based on user profiles. |
| _twpid | 1 year 24 days | Description is currently not available. |
Manage cookie preferences
You can modify your cookie settings anytime by clicking the ‘Consent Preferences‘ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete Cookies used by websites. You can adjust your browser settings to block or delete Cookies. Below are links to support documents on how to manage and delete Cookies in major web browsers.
- Chrome: https://support.google.com/accounts/answer/32050
- Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
- Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Edge: https://support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d
If you are using a different web browser, please refer to its official support documentation.
Cookie Policy generated by CookieYes – Cookie Policy Generator